20.3.10

Joe Duffy's Poor Little Logo

"Pity the poor logo, called upon to do so much, in oh so little space, in brevity of line, in never enough time. Expectations at impossible levels, minimal, miniature, minute, expressing evertything that is known about a product, a service, a company, an earth-altering idea, a country? We want logos that change the face of time, reverse men's forutnes, and erase national debts for crying out oud—all in the blink of an eye." -- Joe Duffy, Duffy & Partners

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